Daniela Lomas

By Daniela Lomas, Marketing Specialist at Mather Economics October 1st, 2024 Last week, INMA gathered over 300 media leaders from 35 countries for its annual Media Innovation Week, sparking dynamic … Read more

By Katherine Ruane, Director of Marketing Strategy and Daniela Lomas, Marketing Specialist at Mather Economics September 26th, 2024   While many publishers have prioritized digital audience growth and subscriptions in … Read more

By Pete Doucette, Managing Director of Consulting, and Matt Lindsay, President and CEO at Mather Economics September 11th, 2024   Mather’s latest benchmark report reveals that, despite digital-only subscriptions outpacing … Read more

By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more

By David Clinch, Vice President of Partnerships August 28th, 2024 After a long period of uncertainty in the advertising industry, Google announced in late July its decision to delay the … Read more

By Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Economics August 22nd, 2024 In an era of rapid change within the media landscape, publishers are … Read more

By Nathan Hart, Manager of Consulting Services, and Becca Bettinger, Consultant. August 14th, 2024   Labour shortages and rising costs have driven many news publishers to transition segments of their … Read more

August 20th, 2024 By Arvid Tchivzhel, SVP of Technology In an industry where content is king, understanding reader behavior is essential for publishers aiming to succeed in today’s digital age. … Read more

August 6th, 2024 Here is an overview of what you will find