By Arvid Tchivzhel, SVP of Technology and Daniela Lomas, Marketing Specialist at Mather January 14th, 2025 In today’s fast-paced digital landscape, publishers face mounting pressure to accelerate revenue growth—but … Read more
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Just like user needs, pageviews are not a goal themselves, but a means to reach a goal. By Guest Contributor: Lars K Jensen, Audience Development Lead in Berlingske Media … Read more
By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded … Read more
By Pete Doucette, Senior Managing Director of Consulting, Dustin Tetley, VP of Operations and Data Science, Katherine Ruane, Director of Strategic Marketing, Madelin Zwingelberg, Director of Consulting, Luke Magerko, Director … Read more
By Pete Doucette, Senior Managing Director, Consulting at Mather Economics November 21st, 2024 The news industry has experienced profound disruption over the past thirty years as audience behaviors change and … Read more
By Katherine Ruane, Director of Marketing Strategy and Daniela Lomas, Marketing Specialist at Mather November 15th, 2024 For years publishers have focused on driving digital volume growth. But now, as … Read more
November 14th, 2024
October 31st, 2024 By Katherine Ruane, Director of Marketing Strategy at Mather Economics In our recent webinar, Free or Premium? How to Maximize Your Content’s Value, paywall experts Madeleine White … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 28th, 2024 Background Founded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered … Read more
