Dallas, Texas
10 Years of Big Ideas, One Milestone Event!
About Mather's Symposium
Celebrating a decade of impact, the Mather Symposium has become a landmark event, bringing publishers together to exchange ideas and drive meaningful innovation across the industry.
In light of the challenges publishers are navigating, this year’s event is free to attend—ensuring organizations of all sizes can take part in shaping a sustainable future.
Focused on Total Audience Monetization, the Symposium will deliver actionable strategies to boost revenue, engage audiences, and navigate digital transformation.
What You Can Expect
Latest Benchmarks
Expert Insights
Publisher Case Studies
Networking Opportunities
Group Dinner
Roundtable Discussions
Where We'll Be
We’re beyond excited to partner with one of our long-time clients, The Dallas Morning News, who have generously opened their doors to host this year’s Symposium.
Set in the heart of downtown Dallas, their iconic headquarters—once the Central Public Library and now a media hotspot—will be the perfect backdrop for bringing the industry together.
This event is completely free for publishers to attend. However, space is limited—register your interest today, and we’ll be in touch soon!
Find it on the map: 1954 Commerce St, Dallas
Agenda
Stay tuned—new sessions and speakers are dropping daily!
Tuesday, February 25th
Rodeo Bar DallasJoin us for a warm Texas welcome at Rodeo Bar Dallas , where Southern hospitality and Lone Star vibes set the stage for an unforgettable evening! Kick back in a relaxed, fun atmosphere with pool, darts, and great company, while enjoying hearty hors d’oeuvres and appetizers, perfectly paired with a great selection of drinks. We can’t wait to see you there!
Wednesday, February 26thinspiring discussions and fresh ideas.
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Dive into 3x15, a fast-paced showcase of innovative strategies and real-world case studies from three unique publishers. In just 15 minutes per session, you’ll gain insights into diverse approaches to audience engagement, product development, and sustainable revenue growth. Hear firsthand how these leaders are navigating industry challenges, driving success, and strengthening their business models—all while championing quality journalism.
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Speaker Details
Thursday, February 27thDiscover Our Roundtable Topics
Optimizing Mobile App Strategies: Driving Engagement and Retention| Hosted by Pugpig
Lets uncover ways publishers can optimize their mobile app strategies to maximize engagement and retention.
Engaging Audiences and Driving Revenue in a 24/7 News Cycle| Hosted by Norkon
Share strategies for audience engagement, from personalization to gamification and fresh content delivery, aimed at driving business growth.
The Shift from Audience Acquisition to Community Building | Hosted by Viafoura
Discuss strategies to deepen reader loyalty, build trust, and transform audiences into thriving, engaged communities.
Aligning Technology and Data with Business Goals to Fuel Growth| Hosted by Marfeel
Be part of the conversation on how modern publishers are aligning their tech and data strategies with business goals to drive smarter decisions, grow audiences, and boost revenue.
Unlocking Value: Premium Strategies for Sustainable Growth | Hosted by Mather
Sponsors
Agenda
Details on times, topics, speakers, activities and exact locations will be finalized soon—stay tuned for updates!
Tuesday, February 25th
5:00 PM to 9:00 PM CST
Welcome Reception
Join us for a warm and inviting welcome reception.
Let’s toast and set the tone for an incredible event!
Wednesday, February 26th
9:00 am - 5:00 pm CST
Main Event:
Get ready for a full day of inspiring keynotes, dynamic panels, insider knowledge, and hands-on audience sessions!
Mather State of the Industry
Join Matt Lindsay, PhD, President & CEO of Mather, for an exclusive look at the state of the media industry. Drawing on Mather’s comprehensive benchmarking data and insights from our CEO network, Matt will highlight the key priorities and trends impacting media revenue models. Gain actionable perspectives on how the industry is evolving and what to expect in the coming years. Don’t miss this opportunity to refine your strategy with expert insights from the forefront of the industry.
CEO Panel: Big Bets in Media's Future
After an overview of the media landscape, hear from leading CEOs, including Mike Reed of Gannett, on where they’re placing their big bets in 2025 and beyond. This panel will explore how top media executives are addressing key trends, seizing new opportunities, and driving growth. Get valuable insights into their strategies for success and what will define the future of media.
Bangor Daily News: Strategic Reset for Revenue Growth
Join Todd Benoit, President of Bangor Daily News, as he shares the story of his organization’s strategic reset. Todd will outline how Bangor Daily News embraced a digital-first approach, overhauled its data, marketing, technology, and operations, and drove substantial revenue growth. Arvid Tchivzhel, SVP of Product at Mather, will interview Todd, unpacking the key strategies and lessons learned from their successful transformation. This session will offer actionable strategies for publishers seeking long-term profitability.
Overcoming Barriers to Digital Revenue Growth: Strategic, Organizational, and Technological Alignment
Join Pete Doucette, Senior Managing Director of Consulting at Mather, for a session addressing why many publishers struggle to unlock their full digital revenue potential. Pete will explore how digital transformation disrupts strategy, organizational structure, and technology, and why it’s not a lack of opportunity holding publishers back. Drawing on industry insights, including The New York Times’ success, Pete will outline how publishers can better align their revenue functions, segment their audience, and adopt integrated technology platforms to maximize growth. This session will offer practical solutions for overcoming barriers and optimizing digital revenue strategies.
5:30 pm - 8:00 pm CST
Group Dinner:
After a day packed with big ideas and bold conversations, we’ll head to a nearby restaurant for a lively group dinner—complete with delicious food, refreshing drinks, and great company!
Thursday, February 27th
9:00 am - 12:00 pm CST
Roundtable Discussions:
A day of collaborative, peer-driven discussions exploring key trends and actionable strategies in publishing.
Tuesday, February 25th
5:00 PM to 9:00 PM CST
Welcome Reception
Join us for a warm and inviting welcome reception.
Let’s toast and set the tone for an incredible event!
Wednesday, February 26th
9:00 am - 5:00 pm CST
Main Event:
Get ready for a full day of inspiring keynotes, dynamic panels, insider knowledge, and hands-on audience sessions!
Mather State of the Industry
Join Matt Lindsay, PhD, President & CEO of Mather, for an exclusive look at the state of the media industry. Drawing on Mather’s comprehensive benchmarking data and insights from our CEO network, Matt will highlight the key priorities and trends impacting media revenue models. Gain actionable perspectives on how the industry is evolving and what to expect in the coming years. Don’t miss this opportunity to refine your strategy with expert insights from the forefront of the industry.
CEO Panel: Big Bets in Media's Future
After an overview of the media landscape, hear from leading CEOs, including Mike Reed of Gannett, on where they’re placing their big bets in 2025 and beyond. This panel will explore how top media executives are addressing key trends, seizing new opportunities, and driving growth. Get valuable insights into their strategies for success and what will define the future of media.
Bangor Daily News: Strategic Reset for Revenue Growth
Join Todd Benoit, President of Bangor Daily News, as he shares the story of his organization’s strategic reset. Todd will outline how Bangor Daily News embraced a digital-first approach, overhauled its data, marketing, technology, and operations, and drove substantial revenue growth. Arvid Tchivzhel, SVP of Product at Mather, will interview Todd, unpacking the key strategies and lessons learned from their successful transformation. This session will offer actionable strategies for publishers seeking long-term profitability.
Overcoming Barriers to Digital Revenue Growth: Strategic, Organizational, and Technological Alignment
Join Pete Doucette, Senior Managing Director of Consulting at Mather, for a session addressing why many publishers struggle to unlock their full digital revenue potential. Pete will explore how digital transformation disrupts strategy, organizational structure, and technology, and why it’s not a lack of opportunity holding publishers back. Drawing on industry insights, including The New York Times’ success, Pete will outline how publishers can better align their revenue functions, segment their audience, and adopt integrated technology platforms to maximize growth. This session will offer practical solutions for overcoming barriers and optimizing digital revenue strategies.
5:30 pm - 8:00 pm CST
Group Dinner:
After a day packed with big ideas and bold conversations, we’ll head to a nearby restaurant for a lively group dinner—complete with delicious food, refreshing drinks, and great company!
Thursday, February 27th
9:00 am - 12:00 pm CST
Roundtable Discussions:
A day of collaborative, peer-driven discussions exploring key trends and actionable strategies in publishing.
A Big Thank You to Our Sponsors!
Born from Norway's largest financial publisher, DN.no, Norkon leverages deep industry expertise to develop cutting-edge technology solutions tailored to the media sector.
Norkon delivers 3 innovative SaaS products:
- Live Centre for audience engagement through live news
- Pulse for visualising financial data and reporting on financial news
- Fantasy Funds for attracting new readers to financial news through gamification.
Their vision is to be the global standard in media to attract, engage and retain readers, and we are trusted by some of the best-known names in news media to deliver it. Their clients include Sky News and Sky Sports, Atlanta Journal-Constitution, Star Tribune, Dagbladet Borsen, Berlingske Media, Handelsblatt, and many others.
Pugpig is the leading mobile publishing platform powering 400 apps for over 150 publishers globally spanning news media, consumer magazines and B2B. Our platform allows media brands to launch deeply engaging mobile apps that significantly drive up reader revenue and retention.
Cultivating direct relationships with readers and focusing on reader revenue are the number one priority for publishers. This is where Pugpig apps come in: we provide the most beautiful and effective way to engage publishers' most valuable audience, to build habit and to retain them for as long as possible.
Our approach to product development is unlike any other platform on the market. We work closely with publishers to continuously evolve our platform, which comes complete with a wealth of out-of-the-box features and capabilities while also being highly customisable to suit specific needs.
Viafoura empowers publishers and media brands to activate their audience. Their digital experience platform boosts engagement, drives registrations and subscriptions, and maximizes revenue — helping to create vibrant, loyal communities on owned and operated properties.
Marfeel is an all-in-one content analytics platform designed to empower digital publishers to optimize their content strategies. The platform supports publishers in driving audience growth, enhancing engagement, managing subscriptions, maximizing monetization, and improving SEO and content distribution. By leveraging historical data, real-time insights, predictive analytics, and AI, Marfeel enables publishers to uncover new opportunities, streamline workflows, and achieve sustainable growth.
In a rapidly evolving digital landscape, Marfeel provides the tools publishers need to stay ahead and succeed.
TCN is a trusted provider of contact center software, powering thousands of businesses with customer communication while improving operational efficiency. Supporting billions of interactions each year, our software is powerful, flexible and scalable to meet the needs of any business.
Who Attends Mather's Symposium?
Mather's Symposium brings together 100+ media professionals, industry leaders, and digital innovators committed to fostering diverse, engaging conversations and shaping the future of the industry.
Reserve Your Spot Today!
This complimentary event is reserved for publishers and available by invitation only. If you'd like to join us, please submit your request below—we’d love to have you!
Plan Your Trip
Transportation
Nearest Airport
Dallas Fort Worth International Airport
(40-minute drive to venue)
By Subway
Closest DART station: St. Paul (Orange Line)
(7-minute walk to venue)
